Small purple symbol, big value!
Over 20% of people in Sweden between 16 and 84 years old have a disability, according to a survey by the Public Health Agency of Sweden. *
- An incredibly large number of people have some form of disability, and many of them need assistive tools to access websites – which many companies do not provide for, says Patrick Tairi, CEO of EaseAccess 24. We wanted to see if we could create a product that improves website accessibility, both to help users and everyone who owns a website.
The company is a subsidiary of T-meetings which is a member of Future by Lund. T-meetings has worked in the accessibility industry for over 25 years, primarily with communication aids for the deaf, hard of hearing, blind, deafblind, and speech impaired. The subsidiary EaseAccess 24 was created due to the WCAG** law on making web content accessible. The law came into effect on June 28, 2025.
There are two parts to EaseAccess 24's product. One part is the component that makes the website as easy as possible to navigate. Through the purple button at the bottom right, for example, on Future by Lund's website, you can access a range of accessibility features. Here, you can, for instance, change color and size, switch to a dyslexia-friendly font, or try different contrast options. Additionally, there are more advanced features like a screen reader that reads text aloud, and others that allow you to control the website via voice or keyboard functions.
- These are some of the almost 30 features we have on the website, and we are actively working to create even more, continues Max Tairi. We have a creative team that considers how we can simplify things for all types of disabilities and identifies what kind of assistive functions are needed.
The second part of the product is to make it easier for companies to adapt their websites.
- Unfortunately, many companies find it difficult to produce accessible material. Now we are making it easier for companies to adopt this.
When installing the product on a website, you add a line of code to the website's code. This addition makes the page accessible. This eliminates often extensive manual work. To then ensure compliance with legal requirements, you can measure how accessible the website is.
- It's generally said that you need to achieve 90% to 95% accessibility to call a website accessible. So it's important to mention that our solution alone does not guarantee full compliance with legal requirements; you must also ensure the page is truly adapted.
In addition to increased accessibility and reduced risk of fines, there's another advantage to adapting your website:
- We also see an opportunity to expand your market by making it easier for people with disabilities to navigate your website. This opens up your website to a large new group of people, which can bring significant benefits, concludes Patrick Tairi.
Footnote: Future by Lund's overall website accessibility is reported to be 91%, but most subpages have an accessibility of 95% or more, which is very good. Naturally, we continue to work on further increasing clarity.
More facts
Several large Swedish sample surveys have been conducted asking about disability in the population. In these, the proportion of people with disabilities varies between approximately 10 percent and over 30 percent. The differing results depend, for example, on how the question is formulated in the survey and how the group is defined.
* In the Public Health Agency of Sweden's national public health survey, the proportion of people with disabilities aged 16–84 was just over 20 percent. The latest statistics are from 2024. The National Public Health Survey – official statistics on health, lifestyle habits, and living conditions in Sweden — The Public Health Agency of Sweden
** WCAG stands for Web Content Accessibility Guidelines. It is an international standard providing guidelines on how to make websites, apps, and digital content accessible and usable for people with various types of disabilities.
Image: Max Tairi from T-meetings together with Patrick Tairi, CEO of EaseAccess24, and on the phone is Filip Najdovski, who is Vice CEO of EaseAccess 24 and works at the office in North Macedonia.