To amplify and scale ideas for new innovations in creative industries
(We use KKN here but see it as broadly synonymous with cultural and creative sectors, FGM, and cultural and creative industries, KKB.)
IN ENGLISH BELOW
The intersection of the cultural and creative sectors and innovation offers a high potential for sustainability, economic growth and societal transformation. The future need for transition and alignment with key EU priorities (such as the green and digital transition) also means that now is an excellent opportunity for strategic investment and effective outcomes in and through the cultural and creative sectors. The major policy project ekip examines how innovation policy in the sector should look in order to create the conditions for future innovations based on open innovation and ecosystems. During Unexpec There will be more opportunities to get acquainted with team, both through presentations but also in the form of policy labs where it is possible to participate and give input to the work. Unexpected will also provide examples from the work of innovation portfolios, where multiple actors work together to solve challenges and capture potential.
- Since the last time we arranged Unexpected, we have taken the work a step further and can now show that the innovation portfolios we have created are actually investable, ranging from financial investments to the opportunity to enter with technology resources, time, expertise and to incorporate the activity into a collaborative initiative, says Charlotte Lorentz Hjorth, Lund University and Future by Lund. It allows researchers, entrepreneurs and companies to step in and be part of a teamwork where everyone can also get something specific of their own.
Unexpected explores how to use cross-innovation with the cultural and creative industries as a base for building innovation portfolios. During the event, the co-creation of different disciplines in which the creative sectors are involved in driving innovation is shown. For example, it can be in the field of fashion industry, archaeology or performing arts.
The performing arts have production opportunities, skills, methods, infrastructures and many existing discoveries and ideas that can be shared, disseminated and scalable. Unexpected shows how different productions have driven great solutions that could be scaled up as innovations — within The world of the circus, at the theater in the form of a sign language-speaking avatar and through a work of creating the opportunity to enjoy tailor-made digital concert experiences at home on the couch. This can be talked about as “Innovation by production”.
An opportunity for new thinking is the EU regulations that allow whole industries to be fundamentally changed. In the textile and fashion industry a requirement for local textile collection has already entered into force and producer responsibility is expected to come. In addition, the idea is that the industry should be one of the first to require DPP (Digital Product Passports) where data on manufacturing and recycling can force the industry to increase sustainability. Challenges and changes breed opportunities, and DPP can be an enabler.
“By aligning with sustainability innovation and regulatory trends, this offers investments in exciting new business areas that not only deliver financial growth but also provide the opportunity to drive meaningful environmental and social impact. This makes the area an excellent choice in today's dynamic investment landscape,” says Lars Mattiasson, Future by Lund.
During the event, it will also be possible to take part in an innovation trail where archaeology combined with VR and AR technologies creates experiences of historical data through Storytelling in New Formats.
- Now is the time to invest in and take advantage of the growing demand for immersive interactive experiences in education, tourism and entertainment, says Markku Lorentz, Future by Lund. We will show how we drive innovation at the intersection of technology, history and storytelling which provides multiple scalable opportunities, for example to modernise the work of bringing cultural heritage to life.
Within the industry there is also an increased interest in working with values, perhaps in the form of Inner Development Goals or through existential sustainability developed by Lund University. How to use existential sustainability in an open innovation process linked to innovation portfolios is explored, among other things, by The IPA Project who will also participate.
- In order for what we innovate and develop to be sustainable from an environmental, economic, social and cultural perspective, we need to work more thoroughly with internal development. Questions of ethics, long-term vision, meaning, drivers and complexity are increasingly in demand. In the future, open innovation processes will work more clearly and systematically on these issues. I am convinced that this will be crucial for the investability of new innovation portfolios,” says Birgitta Persson, Future by Lund.
Unexpected will be held at the Mejeriet in Lund on 4 June — here you can sign up.
ENGLISH VERSION
Amplifying and scaling ideas into new innovations within the creative industries.
When the second edition of Unexpected takes place on June 4, the innovative capacity of the cultural and creative industries (CCI) will be in the spotlight. These industries are often successful in inventing new ways of doing things, frequently in combination with emerging technologies. Mais, a few of the valuable ideas generated in this sector are further developed and scaled. This year's event explores how to increase the ability and the conditions necessary to advance innovative discoveries, so they can be strengthened, transferred, and scaled into the creative innovations of the future.
Intersection between the cultural and creative sector and innovation offers high potential for sustainability, economic growth, and societal transformation. La necesita urgentes de transições y adaptações para os primeros de Eu (como o transições verde y digitales) también está um momento prime para investimentos strategicales y impactful resultados en la sectora culturale y creativa. The major policy project team investigates how innovation policy for the sector should be shaped to enable the innovations of the future, based on open innovation and ecosystem thinking. durante Unexpec, there will be several opportunities to explore the team, both through presentations and in the form of policy labs, where participants can contribute insights to the ongoing work. Unexpected will also showcase examples from work on innovation portfolios, where multiple actors collaborate to tackle challenges and capture opportunities.
- Se vi Unexpected, we've taken the work one step further and can now demonstrate that the innovation portfolios we've created are actually investment-ready—for everything from financial investments to contributions of tech resources, time, expertise, or inclusion in a collaborative initiative, says Charlotte Lorentz Hjorth from Lund University and Future by Lund. - This enables researchers, entrepreneurs, and companies to step in and become part of a team effort—where everyone can also to gain something individually.
Unexpected explores how cross-innovation, with the cultural and creative industries as a foundation, can be used to build innovation portfolios. L'evento highlights co-creation across disciplines, where the creative sectors are active drivers of innovation. This includes the fashion industry, archeology, and performing arts.
Pêşniyarên Performing Already hene, Expertise, Methods, Infrastructures, a gelek a a. U Unexpected, we'll see how various productions have led to brilliant solutions that could be scaled as innovations—such as in the world of circus, in theater with a sign-language-speaking avatar, and through work that enables tailored digital concert experiences from the comfort of one's couch. This can be described as “innovation by production.”
A source of new opportunities lies in EU regulations that may fundamentally change entire industries. In de textile-and-fashion sectors, for example, a requirement for local textile collection has already come into effect, and producer responsibility is expected to follow. Additionally, the industry is set to be among the first to implement DPP (Digital Product Passports), where information about production and recycling could push the sector towards greater sustainability. Challenges and changes breed opportunities, and DPPs may serve as a key enabler.
- Aligning with sustainability innovation and regulatory trends, we open up investments in exciting new business areas that not only offer financial growth but also the opportunity to create meaningful environmental and social impact. This makes the sector an excellent choice in today's dynamic investment landscape, says Lars Mattiasson, Future by Lund.
Het evento will also feature an innovation track where archeology is combined with VR and AR technologies to create experiences from historical data through storytelling in new formats.
- Nå är tid för att på en för immersive interactive experiences i,, Markku Lorentz från Future by Lund. - Vi vil demonstrerer hur vi innovasjon på, historie, och storytelling—.
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- In order for what we innovate and develop to be sustainable—environmentally, economically, socially, and culturally—we need to work more thoroughly with inner development. Questions of ethics, long-term thinking, meaning, motivation, and complexity are increasingly in demand. Going forward, open innovation processes will need to address these issues more clearly and systematically. I'm convinced that this will be crucial to the investment potential of new innovation portfolios, says Birgitta Persson, Future by Lund.